Social media: It's worth doing right

Social media is worth doing right

Peshkova

Dear Lexis,

 I’ve been trying to grow my social following and it’s just not working out. I get a couple of followers here and there, but nothing’s taken off. What should I do?

           ~ Frustrated in Oly

Dear Frustrated,

I understand where you’re coming from, but anything worth doing is worth doing right, and that’s what you’re doing.

The compound effect applies to every aspect of life, including social media. So, while you may only be getting a few people right now, they are likely higher quality people (as in they genuinely like and support you) and as they interact with your content, more people will start to see what you’ve presented.

The way that social media algorithms work is: you post content and it’s presented to a certain number of people. Depending on the interaction level, it’s then pushed out further, or not. People aren’t likely to interact with your material if it’s their first exposure they have to you, but those who know and like you, will. As that engagement grows, so does the number of people exposed to you for the first time, growing your audience even further.

I know it can be tempting to aim for “viral” content, but the quality of leads you’ll get from that are actually less good. While it doesn’t seem like it in our “now” world, slow and steady still wins the race, even in social media.

As frustrating as it may be, stick with it and celebrate the progress you have made. Every new interaction is a win. Soon enough, you’ll have more followers than you know what to do with, and they will genuinely care about what you have to say (which is more valuable anyway).

Hope this makes sense,

          ~ Lexis

Lexis is Alexis Rae Baker. She writes from her home in Olympia.  Got a question about life, relationships, spirit? Visit her at lexisrae.com or write to Lexis at  Lexis@theJOLTnews.com 

EDITOR'S NOTE: The opinions expressed above are those of Alexis Rae Baker and not necessarily of The JOLT or its staff or board of directors. Alexis Rae Baker is not a licensed psychologist or specialist healthcare professional. Her advice does not replace the care of psychologists or other healthcare professionals.